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Applica has developed an artificial intelligence-based personalization engine and customer engagement platform, that enables clients to increase cross-selling, enhance customer engagement, and strengthen brand relationships across multiple customer channels: social media; email, mobile, and web.

Applica’s platform for the real estate industry currently has over three-quarter million users, and Applica is in the process of launching a platform for the pet care industry.

Joel Singer is being intervirewed by Preston Sandlin of Home Inspection Carolina and Ask the Cjarlotte Inspector.